Team challenge · one ad each (James · Crystal · Ryder) · $10 fal budget each · deadline 8pm PT (03:00 UTC).
Brief: make an ad for the studio's capability — can it match or beat the v21 cut, and how do you sell the studio to make the first sale.
Honest claim: every cut here was made with the same engine the studio runs (rendered by direct script — not the studio UI). The capability shown is real. Every CTA resolves; every price matches the store.
James doneLane: the direct, provable claim — “no camera, no crew, no budget.” A presenter walks the studio → neon city → starship; the ad names its own method.
Crystal doneLane: the buyer's wound + story — “that crane shot, the sunset? that's a crew and about two grand. Watch this.” Wound-first, native lipsync, no on-screen text.