→ Free tool · unlimited use

Sponsorship Rate Calculator

A range to open a negotiation with — not a price. Give your followers, engagement rate, niche and platform, and you get a band plus every assumption behind it written out. Free, no signup.

Don't know your engagement rate? Use the Engagement Rate Calculator first — it takes ten seconds.

Estimate · a range, not a price
– – –
per sponsored post

–

Your inputs, as used
What the calculation assumes
    The formula used

    Read this before you quote it

    How to use it: treat the bottom of the range as the number you would not go below, and the top as an opening ask. Then adjust for what this calculator cannot see — audience location, usage rights, exclusivity, how long the brand keeps the content, and what you have been paid before.

    This tool makes no forecast and holds no market data. The bands are commonly cited rules of thumb, not figures NIBVOK measured.